This is because consumers look for brands with which they feel more identified and that satisfy them not only with Australia Mobile Number Database quality products, but also with an excellent experience in all their channels. In this article we will show you a concept that will help you optimize the user experience on all your Australia Mobile Number Database digital channels. Discover in the next few lines what you should know about the User Journey or the user's journey . What is the User Journey? The User Journey or the user's journey is the path that a user follows through the digital channel of a company . This Australia Mobile Number Database mapping allows us to better understand the step-by-step of the user's interactions with the platform they are on, be it a blog , a website or an application.
Likewise, the User Journey allows us to better understand the levels of interaction, both the path followed by the user Australia Mobile Number Database and their experience at each of the points of contact. In this way, it is possible to identify what can be improved in the interaction to optimize the user experience on Australia Mobile Number Database our digital channels. What are the differences between Customer Journey and User Journey? Perhaps until now Australia Mobile Number Database this definition seems similar to that of the Customer Journey . However, they are two different concepts as you will see below. The User Journey considers only digital channels When we talk about the Customer Journey, we consider both physical and Australia Mobile Number Database digital channels and we take into account the path that a customer follows from their first contact with the company to after-sales service .
In this way, all the channels through which the customer passes are analyzed regardless of whether they are physical or digital, or Australia Mobile Number Database even if they circulate between the two. On the other hand, the User Journey is exclusively responsible for evaluating the path that the user follows in any digital channel, which can be a website, a mobile application, a platform or a blog, focusing on their navigation. The User Australia Mobile Number Database Journey maps the interaction with your digital platform The Customer Journey evaluates the customer's contacts with the entire organization Australia Mobile Number Database and, in addition to digital channels.